GOLO to Partner with ELEVATION Corporation
GOLO and Elevation Corporation, located in San Mateo,California, have announced today that they will be partnering to promote and market the popular dice board game, GOLO, online. What began this collaboration was the success GOLO was already having online. According to Pat Shea, the president of Front9 Inc., "We launched a mini flash version of the Dice Game online last year and the game took off virally. In less than 6 months over 400,000 games were played." What is significant about those numbers according to Shea is that the game has had zero marketing or channel promotion. "They are based entirely on word of mouth." It was at this point Shea realized he needed help. He met Elevation Corporation's President Reed Thompson through Mitch Juricich, a co-host of Hooked On Golf, a popular long running golf Television and Radio program. "Elevation does some innovative online work with Hooked on Golf and the golf community. We both knew right away there was potential synergies between our two organizations." Elevation is an internet marketing company that specializes in internet design, marketing, and promotion. Thompson said that the website launch is scheduled for October of 2006. "The GOLO game experience is fun, addicting, and exciting, and we are going to convey that on the new site."
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